I am a pioneer, a writer, a curator, and an innovator.
I work with companies big and small to come up with and carry out campaigns and strategies, offering real insight into what consumers think and respond to across different industries. Brands I have worked with include 3M, Mars, Kendo, and NBCUniversal.
I created CatCon and Cat Art Show, the biggest pet-centric, pop culture events in the world, and the first of their kind. These brands have redefined what it means to be a pet parent in the 21st century, and tap into the mindset and buying power of a previously unrecognized demographic.
I am a writer of books and articles, and produce award-winning documentaries. I have covered the worlds of art, film, and culture, and interviewed the most amazing subjects for outlets like The Wall Street Journal and Artnet, including art collector Dakis Joannou, actor Dustin Hoffman, photographer Mick Rock, and writer Dominick Dunne, showcasing their artistry, their wit, and their humility.
JOURNALISM
I’VE COVERED THE INTERSECTION OF ART AND CULTURE FOR OVER 17 YEARS.
FILM AND TV PRODUCTION
FROM THE KARDASHIANS TO COPPOLA TO CATS, I HAVE WORKED AS A PRODUCER FOR NETWORKS, FEATURE FILMS AND FESTIVALS.
WALTER CHANDOHA. CATS.
I wrote Walter Chandoha. Cats. 1948-2019 FOR TASCHEN and was fortunate enough to spend time with the famed ARTIST.
EXPERIENTIAL MARKETING
I WORK WITH BRANDS TO CREATE IMMERSIVE EXPERIENCES THAT ENGAGE CONSUMERS AND GARNER LONG TERM LOYALTY.
ART CURATION
I created Cat Art Show in 2014, with a turnout that spawned FOUR Sequels.
BRAND ACTIVATIONS
I Ideate and deliver top creative, based on marketing initiatives and strategies.
“Susan has a great sensibility in the areas of art and entertainment - a huge asset because she understands the nuances and purpose of our films. She has a great network of people and always has a solution”
- Clara Kuperberg, Director/Producer, Witchita Films