Experiential activation Purradise City consisted of five Instagrammable spaces that saw over 5,000 attendees in 2 days. I created the vision for each space, collaborated with Mars Petcare brand Temptations to create high engaged, consumer facing experiences for their brand, and worked with production teams to execute. From the Kitty Kitsch room (2D trompe l'oeil punctuated with vintage ephemera) to the Infinity Room filled with hundreds of illuminated Temptations Treats, Purradise City was showcased in over 50 publications ranging from Buzzfeed to Nightline and one of the top attractions at CatCon 2019.
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